The n Fashion industry is a 180 crore industry and is growing at a pace of almost 1000 crore a year. An industry that has no stopping to its gurgling potential. All because of the talented n designers that have taken the n ramp to the international walk. She showcased her collections in Italy to receive an overwhelming response making her come back again and again. Choice of colors, cuts and patterns suiting the international palate along with a hint of traditional style, helped her achieve the unimaginable.
Fashion in India has grown in leaps and bounds. Not only at the designer or bollywood level but also at ground level zero. Indian men and women are no more the one shirt and pant to work anymore. They love to have a range of colors, styles and cuts that flatter their body shapes and sizes. Accessories too have not been left far behind. Belts, shoes, bangles, earrings and bags are now to go in sync with what one is wearing. Shoe apparel sale are at an all time high anytime in the year. All thanks to the growing importance on fashion.
So be it a basic office scenario where an executive sports trendy formal attire to the senior that buys stuff only off the branded shelf. Fashion is everywhere. Also designers like Remanika, Anita Dongre, GAP, GAS customise designer outfits for patrons making Designer Wear available to the middle class and upper middle class.
Then again there is top Indian designers Manish Malhotra, Neeta Lulla, Manish Arora and Rocky S to name a few who design for Bollywood damsels and heroes. As the song or the movie goes a hit so does the design and fashion, that trickles down to the common market. More and more fashion designers are trying to be innovative with their works. Custom made outfits and designer dresses are something that most people look for. The media also plays an important role in the fashion industry and good coverage is provided to the fashion world through films.
